Philosophy 01 Foundations 02 Management 03 Websites 04 Work 05 Contact 06
Creative studio & brand consultancy · Miami Beach

Roots before
reach.

We manage, create, and build for brands that want to grow with intention... strategy first, aesthetics after, longevity always.

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Our philosophy

An olive tree takes years to bear fruit. Then it produces for centuries.

Most brands are built the other way around... quick to launch, quick to fade. We believe presence should be planted, not performed. The brands worth remembering are built slowly, from the root up, with a clear voice and a reason to exist.

Elaia is a creative studio and strategic consultancy for restaurants, wellness brands, and design-led businesses across Miami and beyond. Everything we make begins with strategy and ends with something that lasts.

Grow with intention
The brand intensive

Elaia Foundations

Before we post a single thing, we go to the root. Foundations is our brand intensive... a two week study of your positioning, your voice, and your visual direction. For brands still finding their shape, it is where we will always recommend beginning.

Already clear on who you are? Start at any tier... every engagement opens with a strategy session to set your content direction.

Two weeks · one time

$1,500

  • Brand positioning & audience clarity
  • Voice, tone & messaging direction
  • Visual direction & moodboard
  • Content pillars & platform strategy
  • A roadmap you can grow from
See the tiers
Ongoing care · Social media management

Watch it grow.

Every tier includes full management... captions, scheduling, posting, and a partner who tends your presence like her own. The difference is who creates the content.

Seed

You capture · we cultivate

For brands who can capture their own moments but need someone to shape them. You send us your footage and photos... we turn them into polished, on brand content, guided by monthly idea lists and shot direction so you always know what to capture next.

Prefer content only, without posting and management? Ask us... case by case arrangements are welcome.

$900 / month · starting at

  • 12 posts per month, created from your footage
  • Editing, design & copywriting
  • Captions, scheduling & posting
  • Monthly content ideas & shot direction

Grove

We create everything

Our signature tier. We come to you... filming, shooting, and producing your content ourselves, then managing your presence end to end. You run your business. We make it look the way it deserves to.

$1,800 / month · starting at

  • Everything in Seed
  • On location content days each month
  • 16+ posts per month, including produced reels
  • Monthly strategy check in

Orchard

Your full presence · one partner

The complete ecosystem. Everything Grove offers, plus your website, your launches, and a seat at the table for the bigger decisions. For brands ready to hand over their entire presence and know it is tended well.

$3,000 / month · starting at

  • Everything in Grove
  • Website build or ongoing site care
  • Launch & campaign support
  • Quarterly strategy sessions

Not sure where you land? That is what the first conversation is for.

Inquire about management

Planted with purpose. Tended with intention. Grown to last.

The harvest

What we've grown.

On
On
On
On
On
On

Tap a reel for sound · more on Instagram @elaiaagency

She took everything I felt on the inside and made it visible on the outside... and that is a rare, rare gift. The Inner Glow Club wouldn't exist the way it does without her. If you are building a brand and want someone who will truly see you, Jaia is your person.
Toni · The Inner Glow Club
We hold a high standard for anything that carries the Bice name. Elaia meets it in every single post... the content finally feels the way our restaurants feel.
Raffaele · Bice Group
Our Instagram is going crazy... thank you guys.
Gaston · Top Team Contractors
Rebranding felt overwhelming until Jaia took it over. She made the whole process seamless... the pressure lifted, and what came back captured the soul of my work better than I could have imagined.
Danoucha · Danoucha Design
01 · 04
Standalone projects

Website builds.

A focused, editorial website designed and built to hold your brand properly... clean typography, generous space, and copy that sounds like you. Designed, written, and launched, typically within a few weeks.

From $1,500

Start a website project
Every build includes
  • Design & art direction
  • Copywriting in your voice
  • Mobile-first build & launch
  • SEO & analytics foundations
  • A site you can update yourself
The studio

Rooted in Miami Beach.

Elaia was founded by Jaia Ruggeri, a creative director and strategist based in Miami Beach. The studio takes its name from the Greek word for the olive tree... a symbol of patience, rootedness, and things built to last.

We work closely, and with few clients at a time. Restaurants, wellness brands, designers, builders... businesses with a premium offering that deserves a presence to match. If that sounds like you, we would love to meet.

Grow with intention.

Begin at the root

Let's plant something.

Tell us about your brand and where you want it to go. No pressure at all... every engagement starts with a simple conversation.